September 4, 2019, 5:56 amUpdated: September 4, 2019, 9:31 am
Ben Cohen and Jerry Greenfield unveil their newest flavor, Justice ReMix’d on Tuesday (Eric Kayne/AP)
Ice cream maker Ben & Jerry’s has unveiled a new flavour to highlight what it calls structural racism and a broken criminal justice system in the US.
Justice ReMix’d is described as cinnamon and chocolate ice cream with lumps of cinnamon bun dough and spicy fudge brownies.
A portion of proceeds will support Advancement Project National Office, a multi-racial civil rights group, and its fight for justice for all, despite race or wealth.
The new flavour is part of Ben & Jerry’s multi-year campaign for criminal justice reform, in partnership with Advancement Project National Office (Eric Kayne/AP)
The company says it has been working with Advanced Project in St Louis to close The Workhouse jail and in Miami to slow what the two groups call “the school-to-prison pipeline”.
Ben Cohen and Jerry Greenfield, the co-founders of the Vermont-based ice cream maker, made the announcement on Tuesday in Washington.
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