Bob Servant star Brian Cox swaps Broughty Ferry burger van for McDonalds as he voices US ad campaign

In a move that will startle the world of vanners, Bob Servant, Broughty Ferry’s self-styled burger magnate, has been chosen as the voice of the Big Mac.

The Tayside entrepreneur, or at least leading actor Brian Cox, who plays him in the BBC Scotland comedy, is voicing adverts for burger giants McDonald’s in the States.

The fast-food tycoon, a veteran of the notorious Tayside cheeseburger wars, has voiced a series of commercials for the burger giant that were first aired during the Grammys this year.

Cox, who was born in Dundee, can be heard waxing lyrical about McDonald’s famous ­quarter-pounders and the quality of the chain’s fries.

In a line that could have been delivered by Bob himself, Cox extols the virtues of the burger, saying: “It’s perfect, made perfecter”.

Jennifer Healan, VP-US Marketing for McDonald’s, said: “We wanted a voice that could speak directly to our fans in a fun way. There was no one better for this role than Brian Cox. He captures the passion of our customers’ food choices.”

The actor was chosen for the ads after becoming a huge hit playing media mogul Logan Roy in the HBO drama series Succession.

Created by writer, Neil Forsyth, who also penned BBC Scotland hit drama Guilt, burger king Bob has also entertained Twitter, sharing his wit and wisdom, celebrity encounters in Arbroath roller discos, and A-list girlfriends.

As the bold Bob Servant himself might say of his surprise move to McDonald’s: “Born to Burger. Always out­numbered, never outbunned. We continue to fry.”