Celebrity MasterChef winners Nadia Sawalha and John Partridge are among the star names taking part in an online festival to encourage the nation to fall in love with seafood.
Launching on 12 October, the Love Seafood Social will feature a programme of cook-alongs and explanatory sessions aimed at removing the barriers that prevent people from buying and cooking seafood at home.
As part of the programme, Love Island star Dani Dyer will be following the humble fish fillet from sea to plate, chatting to the passionate people working behind the scenes at Osbourne Bros in Leigh-On-Sea.
There will also be various opportunities to cook-along live with Nadia and John, as well as Instagram foodie Katie Pix and food blogger At Dad’s Table.
Nadia, who kicks off the week-long festival on October 12, said: “We love Seafood in my house and I can’t wait to show you lucky lot my favourite go to recipe!
“My husband loves, loves, loves fish but before I met him I hardly ever ate it. Over the years I’ve grown to love fish too and now cook it at least twice a week.
“I love how versatile and quick to cook it is and I’m chuffed to bits to be part of this campaign to get more people to experience the joys of seafood in the way me and my family do!”
Rounding off the week’s activities on October 16, Dani Dyer said: “I absolutely love eating seafood but it’s hard to know where to start when there are so many different types!
“I can’t wait to learn more about how our delicious seafood gets to our plates and take people on that journey with me. Hopefully I’ll pick up some top tips along the way for cooking seafood at home.
“With starting my own family, it’s never been a better time for me to learn more about the food we eat.”
Eastenders’ John will be showing off his fish pie recipe from his debut cookbook ‘There’s No Place Like Home’ on October 14.
He said: “I’ve always found seafood such a comforting food and nothing gives you a warm hug quite like a classic British fish pie. I’m all about enjoyable cooking and delicious food and I always find myself turning to seafood when I want to make something simple and tasty.
“My fish pie is the perfect family meal, I like to serve it straight out the oven in the middle of the table with a serving spoon and let the food speak for itself.”
Food broadcasters and experts are also taking part in the festivities, with Nigel Barden and CJ Jackson demonstrating simple, but delicious seafood recipes to feed the whole family.
The Cod’s Scallops, the UK’s number one fish and chip shop, also feature, demonstrating how people can cook the nation’s favourite takeaway at home.
Greg Smith, Head of Marketing at Seafish, said: “We’re absolutely thrilled to have support from Dani, Nadia, John and everyone else who is taking part in the Love Seafood Social.
“As an island nation, we have a deep relationship with the sea around us, but in recent years, our eating habits have sometimes overlooked the wonderful variety of seafood available in Britain. Love Seafood aims to turn the tide on that pattern with the support of our wonderful celebrity cooks, chefs, influencers and amazing seafood businesses.”
To find out more about Love Seafood, please visit: www.loveseafood.co.uk
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