WE don’t often get Christmas presents guaranteed to last us 30 years.
And not many of us get Yuletide gifts of clothing from a man who also dresses everyone from Leonardo DiCaprio to Rod Stewart, Michael Portillo to Clint Eastwood!
Not many designers can claim to create great clothese that those very different star names would all love (especially the extremely colourful Portillo!) but Tom Cridland can.
The 26-year-old Briton has just designed the world’s first-ever Christmas jumper with a 30-year guarantee.
“It’s a combination of technology, luxury fabric and old school craftmanship, which make it built to last a lifetime,” says Tom proudly.
“In contrast to the needless cycle of consumption and waste that exists all over the world at Christmas, this is a garment truly built to last.
“My brand, Tom Cridland, has had the honour of making clothing for the likes of Leonardo DiCaprio, Ben Stiller, Rod Stewart, Hugh Grant, Stephen Fry, Jeremy Piven, Nigel Olsson, Brandon Flowers, Robbie Williams, Nile Rodgers, Michael Portillo, Stephan Merchant, Frankie Valli, Daniel Craig, Neil Young, Danny McBride, Clint Eastwood and Kendrick Lamar.
“At a time where fashion is the second most-polluting industry after oil, fast fashion is taking over the whole industry and throwaway culture is becoming prevalent globally, The 30 Year Christmas Sweatshirt promotes an important ‘buy less, buy better’ ideology.
“It is a sustainable fashion project designed to lead an industry trend towards protecting our natural resources by making truly durable clothing.
“The sweatshirt is the culmination of two and a half years of hard work since I founded Tom Cridland with my girlfriend, Deborah Marx.”
So there you have it! A sweatshirt, which you could be given as a teenager and still be wearing in middle age.
The jumpers cost £65.
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