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Beauty Boss: Find the power! A new year brings new hero ingredients

© Shutterstock / il21You’ll love finding some new products
You’ll love finding some new products

Every year we seem to have a new superfood trend, something claiming to have great health benefits for our bodies. But what are the key ingredients for skin in 2023?

Bruce Green, chartered chemist and founder of SOS Serum Skincare, gives us the insider info.

“There have been many ‘hero ingredients’ celebrated in the past year from niacinamide, vitamin C, retinol, grapeseed oil, hyaluronic acid and lactic acid, amongst just a few,” Green said.

“The demand for the next new ‘power’ ingredient is amazing. The new year brings new skincare ingredient obsessions for us skincare enthusiasts.”

So, here are Green’s key ingredient predictions for 2023.

Wasabi, green tea and truffle

“There is a fascination among the younger generations on the likes of TikTok with food videos, skincare hacks and everything in-between, which makes me think that the two will become more intertwined,” Green says.

“There are many benefits to the mentioned foods, including anti-bacterial properties, rich in vitamin C, antioxidants and their natural anti-ageing properties.”

Bakuchiol

“Most people know of retinol now, but the quieter-sister bakuchiol is a milder version of the acid that is vegan-friendly. A study in the British Journal Of Dermatology found bakuchiol to be just as effective as retinol in erasing fine lines and improving skin texture,” he adds.

Fragrance-free

“Fragrance contains many irritants and allergens which can be disruptive to the skin dermis, especially if you have sensitive and dry skin types with concerns such as acne, rosacea or psoriasis.

“Watch out for labels that say ‘essential oils’ instead of ‘fragrance’ as this is the same thing,” warns Green.

Bruce Green
Bruce Green

Vitamin E

“A great skincare ingredient to soothe and calm the skin with its anti-inflammatory properties,” he says.

“It’s really a healing ingredient as it can penetrate deep into the skin lipids to heal any cracks and damage.

“It makes it a great ingredient in things like moisturisers and sun creams.”

Red algae sea moss

“This is a rich source of nutrients for skin and allows ‘plumping while sleeping’.

“It contains protein, as well as vitamins and minerals – magnesium, vitamin A, vitamin K and omega-3 fatty acids to hydrate and support skin cell regeneration and replenishment.”

Fermented ingredients

“The fermentation process neutralises any potential irritants. As a result, the formulations are excellent for sensitive and dry skin,” he says.

sosserum.co.uk