WITH prices for the tasty chocolate frog rising again by 5p, hungry shoppers will now have to shell out 30p for a Freddo.
After the recent (much scoffed at) changes to Toblerone bars, this is the latest in a series of changes to some of the UK’s most popular products.
Slight changes have also been made to weight of the bar – increasing from 17g to 20g in 2007, and then shrinking back down to 18g four years later.
A spokeswoman for manufacturer Mondelez, which owns Cadbury, said in a statement: “It is well reported that food and drink manufacturers have been experiencing increasing input costs for some time which, coupled with recent foreign exchange pressures, are making food products more expensive to make. For example, the price of cocoa, which we import into the UK, is up by over 50% since 2013.
“We have, and continue to, carry these increased costs within our business as much as possible, because our priority is to keep our brands as affordable as we can.
“Increasing prices is always a last resort, but to ensure we can keep people’s favourite brands on shelf and look after the 4,500 people we employ in the UK, we are having to make some selective price increases with our customers in the UK.
“Importantly, it is the retailer who ultimately sets the price on shelf.”
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