SCOTTISH craft beer company BrewDog has teamed up with environmental charity 10:10 Climate Action to launch a beer aimed at raising awareness of climate change.
BrewDog’s Make Earth Great Again contains ingredients sourced from areas affected by global warming, including water from melting Arctic glaciers and endangered Arctic cloudberries.
The beer was inspired by Donald Trump’s decision to pull the US out of the Paris climate agreement, and a case has even been sent to the White House in an attempt to capture the attention of the president.
MAKE EARTH GREAT AGAIN.
Our latest ballistic missile of a protest beer.https://t.co/RkUjZ1wEYu pic.twitter.com/3sYA7NBtiT
— BrewDog (@BrewDog) November 1, 2017
All proceeds from the beer will be donated to the charity to help fund projects that focus on tackling climate change.
BrewDog co-founder James Watt said: “Make Earth Great Again is a reaction to declining interest from notable world leaders to the biggest issues facing our planet and civilisation.
“Beer is a universal language, with the capacity to make an impact the world over, so we decided to make a statement and brew a beer that could have a direct, positive impact on climate change both through supporting an organisation making a difference, and providing a vehicle for craft beer fans to make their voices heard by the establishment.”
Super excited to be partnering with @BrewDog for their new, climate action themed beer. Launched today! https://t.co/9d3DdBMRPH
— 10:10 Climate Action (@1010) November 1, 2017
Alice Bell, director of communications at 10:10 Climate Action, said: “At 10:10, we often say that one of the more powerful things you can do to tackle climate change is talk about it. And what better way to start those conversations than a bottle of beer?”
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