A new train service says it hopes to offer an alternative to cheap flights with an affordable service from London to Edinburgh.
Starting on Thursday, Lumo will run on the East Coast mainline and offer two services a day with fares starting from £15.
The first four and a half hour service to Edinburgh Waverley is due to leave London King’s Cross at 10.45am.
The service will also make stops at Stevenage, Newcastle and Morpeth.
The East Coast mainline is currently served only by the existing state-owned operator London North Eastern Railway (LNER).
Travel company FirstGroup is the operator behind Lumo and it says it wants to “reimagine what it means to travel by rail”.
Lumo said up until 1 December each trip “will cost less than £19.90 as long as it is booked at least one day before travel”.
However, tweets since posted from Lumo’s Twitter account outline “up to 60% of tickets per service are under £30” and prices will vary depending on capacity.
Another tweet to a commuter said “due to the popularity of our £19.90 tickets, we have now reached capacity on most journeys”.
Lumo also announced Katie Price’s son, Harvey Price, will be its diversity and inclusion brand ambassador.
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