The team behind the popular Six by Nico restaurants is launching a platform to bring restaurant quality food and drink experiences to homes across the UK.
HOME-X, spearheaded by chef Nico Simeone and the chain’s marketing guru Michael Sim, will launch this week with six new food and drink brands.
Customers will be able to enjoy everything from vegan tasting dishes and hand picked artisan cheeses to exceptional wines and pre-prepared Chateaubriand.
Home delivery boxes include pre-prepared ingredients and full cooking instructions, to make the process of cooking at home as simple, hassle-free and tasty as possible.
Each experience will be refreshed every month, with delivery included across the UK.
The first brands to launch on the platform include Home by Nico, STEM wine club, Chateau-X, The Cheese Club, and vegan offering 24 Carrot.
E.Eatery will also launch next month, with at-home dining experiences created in collaboration with some of the UK’s favourite eateries.
Each experience will be carefully pre-prepared and packaged at a new warehouse in Glasgow, in 99% recyclable branded boxes, specially designed to keep the ingredients fresh and shippable.
Simeone said: “When we were forced to close the Six by Nico restaurants across the UK, we gave fans of the brand a chance to make our signature tasting menu at home and the feedback was phenomenal.
“We packed and distributed over 100,000 meals across sites in Glasgow, Edinburgh, Manchester, Liverpool, London & Belfast, but we felt there was so much scope to service the rest of the UK, and to give our customers even more dining options at-home.
“The HOME-X experiences give customers the opportunity to dine-in or stay at home while still enjoying the same top-quality culinary experience, but now with even more choice.”
HOME-X has created more than 100 permanent roles in Glasgow across two locations – a head office on Miller Street and a 7000 sq.ft distribution warehouse in Anniesland.
The kitchens and packing centre in Anniesland has created 50 permanent jobs with an additional 40 further jobs created in the digital team at the brand’s existing head office.
HOME-X co-founder, Michael Sim, said: “We worked together to create the new HOME-X platform, and with it a number of food and drink brands that showcase some of the best ‘at home’ experiences in the UK.
“We have listened to the Six by Nico community continuously and worked incredibly hard to build HOME-X for the benefit of an existing customer base that we really care about.
“Our new business also opens up the whole of the UK as a customer. With six new brands initially listed on HOME-X, each offering various different dine-in experiences to choose from. Prices for the array of experiences we feature on the site varies from £50 to £70 and ranges from two to four servings.”
Visit the new website at www.home-x.com
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