Campaign buys 10,000 meals for Scotland’s most vulnerable in just 24 hours

Ten thousand meals were bought for Scotland’s most vulnerable people in just 24 hours, thanks to a new campaign.

Social enterprise Social Bite has partnered with itison to launch a fundraiser to feed those struggling during the coronavirus crisis.

The public were asked to donate £5 for Social Bite to make one fresh food pack of a sandwich, snack and drink for someone in need.

In just one day, enough money was raised to donate 10,000 meals to the homeless, families relying on school meals and the elderly.

Throughout the pandemic, Social Bite has launched a number of campaigns – including a social media cooking challenge – to raise much-needed funds to help those in food poverty.

It has repurposed its kitchens to make and deliver thousands of food packs across the country while its cafes remain closed to the public.

Thousands of individuals and families have fallen through the cracks for government support, while homeless people who need now-closed food banks are going hungry.

Families reliant on free school meals are having to provide for their children while schools continue to stay closed, and some people on already low incomes have been made redundant by their employers.

1/2 Amazing news! 🗞 🤩 Yesterday 10,000 meals were bought for Scotland’s most vulnerable communities through Itison’s campaign 🙏

This is going to make a lot of hungry bellies happy! Thank you so much for once again showing what Scotland is made of, by those of us… pic.twitter.com/bA0om2wlAy

— Social Bite (@SocialBite_) May 14, 2020

Oli Norman, CEO at itison said: “Every time we launch a Social Bite campaign we’re blown away by the generosity of our members and this time is no exception, 10,000 donations in under 24 hours is just incredible – a massive thank you to everyone who’s donated.

“It’s never been more important that we look out for each other, so we’d encourage everyone to keep the momentum going – please dig deep, donate what you can and share with your friends and family –  you’ll be putting food on people’s tables at a time when they truly need our help!”

Josh Littlejohn, co-founder of Social Bite, said: “Our itison campaign is off to another flying start, thank you so much to everyone who’s donated so far. Your donations make a massive difference to the work we do. If you haven’t already, please donate, share it with all your friends and help the people who need it the very most across Scotland.”

The enterprise is working with over 75 charities and community groups across Scotland to reach the country’s most vulnerable.