Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

The day I… opened my own bra factory: Perthshire entrepreneur Kirsty Lunn, 40, shares her story

© Julie HowdenKirsty Lunn
Kirsty Lunn

It all started with nappies. After I’d had my first son Billy in 2012, I decided to quit my job managing a pub and become a stay-at-home mum.

I have a degree in fine arts and I wanted to do something that used my creative side, so one day I bought a sewing machine. The first thing I decided to make was a nappy. We had been using the cloth ones on Billy so it made sense to make something useful.

It turned out not to be the easiest project to start on but I love a challenge and figured out a design that worked.

The other mums started to notice them on Billy and asked if I would make some for their own babies. Soon demand was so high that I had to set up a Facebook group allowing people to place orders.

Two years later I fell pregnant with our second son Alec. Money was tight, with just my husband Craig’s wage coming in, so I started making clothes.

I love colour. It’s a huge part of who I am – as you can see, I even have multi-coloured hair. Colour gives me confidence and makes me feel better about myself.

It’s so important to express your personality, especially when you’ve just had a baby. Everything changes when you become a mother.

There’s a massive shift in who you are and what you think, but you shouldn’t have to give up parts of yourself.

When I was breast-feeding I couldn’t find a bra I liked. You want something that gives you easy access and makes you feel good, but there was nothing out there.

One day I was moaning to a friend about it, and she joked I should start making my own.

I had no idea where to start so, to make sure I was getting it right for all shapes and sizes, I had lots of my friends round, getting naked and trying on bras.

That’s one of the main reasons our bras are so successful. They are tried and tested.

© Steve MacDougall / DCT Media
Kirsty runs Molke

My friends all bought one. Soon, word spread and the orders came flooding in. Our bras are not made to a digital pattern. It’s far from a traditional design. It looks more like a crop top bra but it’s so different in fit and design.

As things started to grow, I realised I needed help. I had met my business partner, Ros, when we were both involved in helping parents, with real nappies and fitting baby slings. As I got busier with the bras, Ros came in to help me with accounts and emails, things like that. She’s so good. She’s organised, efficient and a practical thinker. We make a great team and we’ve become great friends. I’m very much the creative. Ros is the sensible one!

We called the brand Molke because we started out breast-feeding-focused, and Molke sounds like a wee kid asking for milk in a Scottish accent.

But we are also fans of Scandinavian design, so the name is a nod to our inspiration.

We are nearly fully organic. We always source sustainably and ethically, cutting out plastic. It’s so important to us. It’s how we want to run our business.

Molke is no longer breastfeeding-focused. We now have customers aged from 10 years old to women in their 80s who love our bras for so many reasons.

Sometimes women in business have a hard time. Although I’m running a successful company, I still sometimes feel like I’m not a “proper” business person.

Women often feel this way, sadly, but hopefully things are changing.

Women-led businesses often have a different approach and we have been faced with the difficulties this can cause.

We are not looking for fast profit. We’re not about that. We want a sustainable business that creates employment.

We have an ever-growing factory in Scone, Perthshire, and we pay our employees the living wage. I really want to break down the stereotypes in business.

We want to empower our customers, too. We pride ourselves on designing our underwear around real bodies. The Molke bra is different – and changing the way we look at our bodies. The feedback from women, about how the bras make them feel, is incredible. Body positivity is very important.

We want women of all shapes and sizes to feel great in our underwear. We have lots of customers with big boobs (we go up to an ‘M’ cup), and we don’t have underwired bras. Comfort, as well as support, is very important to us.

We have different names for the cups, too – Stella, Cosmic, Super, Mega and Thunder – as we think all boobs are out of this world.


Bra straps, hashtags and flashing the First Minister

Kirsty has started the #Molkeflash campaign to encourage body positivity.

And now women all over the world are joining the movement, by discreetly flashing a little bit of their colourful bra strap.

Kirsty has even “flashed” Nicola Sturgeon. She recalled: “I flashed my bra at the First Minister while she took a selfie of us both.

“That was quite fun and she tweeted the picture, too. I met her at a business awards ceremony in Glasgow. We have lots of women from Scottish Enterprise, Business Gateway, half of Growbiz, accountants, all loving and wearing our underwear; so we’re slowly taking over the business world, not just on the outside but underneath as well.

“The movement is catching on. In fact, when we were on holiday, a woman came up and hugged me in the street. She said, ‘you’re Kirsty’ and flashed her bra strap at me…it’s amazing.

“Molke now sells underwear worldwide – North America, New Zealand, Malawi, Canada, Spain, Portugal, Sri Lanka, South Korea, Israel, Japan – with an annual £700,000 turnover.

“There’s no stopping this super-nova of colour and style.”


Find Molke on Facebook here.