It’s incredible to think that photographs of bare faced women have managed to raise more than £1 million for cancer charities.
Thousands of women have been taking “selfies” with no make up on and posting them on Twitter and Facebook.
It’s a really simple idea but has taken off in a huge way.
Apart from when I am at work or on a rare night out, I tend not to wear make up, but I know lots of women who won’t even put the bins out without a face full of slap.
I actually think most women look better, and certainly younger, without their make up.
Those who have been posting their selfies have helped to raise cash and awareness about breast cancer. I reckon anything that gets us talking about the disease and encourages women to seek help if they are worried can only be a good thing.
I also think cancer survivor Stephanie Boyce, who took a photo of her double mastectomy scars and put it online, is not only brave but brilliant.
She also features in a fund raising calendar for the Breast Cancer Research Foundation and is an incredibly positive woman.
Stephanie, who is a fitness instructor, was given just months to live after being diagnosed with breast cancer this time last year.
She has been through such a lot since then, including that double mastectomy and other operations and procedures to remove her lymph nodes.
Stephanie, from Irvine in Ayrshire, vowed to get back to normal as quickly as possible and astonishingly she was back teaching within a fortnight of her last operation.
She is a truly incredible woman and by being so open and positive has helped reassure others going through the same sort of procedure.
I also think it is really important to keep talking about self examination and being breast aware.
When I first appeared on breakfast TV back in the days of TVam, it was considered extremely controversial when Dr Hilary Jones and I spoke about any kind of cancer.
Even in the 1980s it was referred to in hushed tones or called the “Big C”, and was a real taboo subject.
Now we are far more open about the disease, although I would like to see the same awareness campaigns and attention focused on male diseases like prostate and testicular cancer.
Meanwhile, keep on posting those make-up free selfies and help everyone living with breast cancer.
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